If you’ve been reading this blog long enough, you’ve probably noticed more sponsored posts as of late. Maybe you’re asking yourself “What’s the deal?” Since I consider myself to have a close relationship to my readers, I want to explain my choice to accept more sponsored posts; so here goes…
I Need to Pay the Bills
Like every other family in America, I need to pay the bills. While nothing would make me happier than to write about whatever I feel like, it doesn’t pay my gas bill! Taking on work such as sponsored posts allows me to continue writing this blog, pay for hosting, my computer, educational tools, and other business expenses, and all of that other fun stuff.
In other words, sponsored posts provide me with the ability to keep 30 Something Mother Runner “running” and contribute to my family’s income. It has also afforded me the opportunity to participate in experiences with my children that we wouldn’t otherwise be able to (raising 3 kids is expensive nowadays, let alone traveling with them!). Blogging has allowed me to do what I have always wanted to do: work part-time (with a flexible schedule), so I can be home with my kids.
I Hate Pop-up Ads and Cluttered Sidebars
Yes, there are other ways to monetize your blog, including advertisements, pop-ups, video ads and more. I hate too many ads on a blog. One or two is fine, but if there are too many, it drives me nuts and in my opinion, it detracts from the blog content and message.
Additionally, ads really pay peanuts unless you have an extremely large audience. They used to be more profitable, but as of late, I don’t see them producing nearly as much income as other sources. Therefore, ads aren’t really an option for me to offset my blog costs and earn an income.
I Try to Provide Valuable Content in Branded Posts
I have always tried to avoid writing straight out product reviews. While I think they are very helpful and useful in certain situations, my goal is not to have a review blog. If there’s a product I think you would be interested in seeing reviewed, I’ll do it, but I pass on so many review opportunities because I just don’t think it’s a good fit for my readership.
I much prefer to write posts that offer helpful information and tips, even if they do mention a certain product or brand. My hope is that while you are reading a sponsored post, you are still getting valuable information that you can use.
I also want to be very transparent and disclose all my relationships with brands and blogging collectives, which is why you will always see a disclosure at the beginning of sponsored content. If you feel so inclined, you can read even more about this blog’s disclosure policy HERE. Any time I receive payment, free product, or hosted stays, you will always know immediately because you will see a disclosure statement at the top of the post.
I hope this has provided you with a little more insight and you have a better understanding of how I continue to work on and grow 30 Something Mother Runner, while continuing to help support my family. Thank you as always for being loyal readers. Love you guys! xoxo