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This Real Mom

This Real Mom

Keepin' it real in motherhood!

Home / BLOGGING / How I Got to Over 10k Instagram Followers

How I Got to Over 10k Instagram Followers

BLOGGING

I think it’s going to be all about Instagram and Pinterest this year, so I want to take this week to focus on how you can up your Instagram game! It took me a while to get to 10,600 Instagram followers, but it’s my favorite social media platform and where I often get the most engagement. Another bonus– it doesn’t take a TON of time each day to build your account (you can use the MiloTree widget to help gain new followers while you sleep!) Here are some of my tips and tricks for boosting your Instagram following:

Decide if You Want a Personal or Business Account

One of the first decisions you need to make is whether you want to have a personal account or a business account. I’ve gone back and forth between the two accounts, and some may disagree, but I haven’t seen much of a change in engagement rates. One of the HUGE benefits of having a business account is access to analytics and the “Swipe Up” feature in Instagram stories (more on that later!).

Make the Most of Your Instagram Profile

Your Instagram profile is SO important when you are trying to attract new Instagram followers. You don’t have much space in IG for your bio, so make sure you think long and hard about what you want to include! Make sure you have a picture of your face in the profile photo since that’s what people will connect with. I know it’s tempting to use a logo for a business account, but if you’re a blogger, it should be a photo of you!

Be Strategic with Hashtags

People used to recommend maxing out the hashtags at 30 (that’s the most you can use), but the latest recommendations are suggesting using 5-6 hashtags. You also want to change up your hashtags frequently. If you use the same ones over and over again, Instagram may think you are spamming and you can find yourself shadowbanned!

Links on Instagram

There are only two ways to share links on Instagram: your bio and the swipe up feature in Instagram stories. Most often, bloggers place a link to their blog in their bio, but you can also link to an opt-in landing page for your mailing list or an affiliate shop page or whatever you would like!

Link in Profile

As mentioned above, unless you have over 10,000 followers, the only place you can have a link in Instagram is in your profile. However, if you use a free service called Linktree you can actually add quite a few more by linking to your link.tree in your profile. You can see how it works by visiting my Instagram profile. When a viewer clicks on my Linktree link they can see links to my blog, opt-in page, About Me page, Facebook group, etc. It’s very cool!

Swipe Up Feature for Stories

When you reach 10,000 followers and have a business account you can use the Swipe up feature in Instagram stories which is AWESOME. You simply add a hyperlink to a photo in your story and the viewer sees a “See More” option at the bottom of the picture to swipe up and visit the link! This feature is great for driving traffic back to blog posts that cover content relevant to your image or video or for linking to affiliate pages.

It’s All About Engagement

Instagram is focusing A LOT more on engagement rates now. Just as it happened with Facebook, posts that get more engagement will be seen by more people. There are a number of ways that you can get more of your Instagram followers to engage with your pictures. Here are a few:

Ask a Question

Try asking your followers a question when you post a photo. For example, if you are fashion/style blogger and sharing an outfit picture, ask for feedback or which item is their favorite. As a lifestyle blogger, I often share pictures from my day-to-day activities and ask my followers for advice or what they might do in a similar situation.

Use Instagram Stories

Instagram stories continue to grow in popularity and they are an AWESOME way to boost your engagement rate! I recommend sharing 1-2 max photos per day on your Instagram feed and putting the rest into your Instagram story. Stories are the perfect way to give your followers a glimpse into your daily life. There are cool features like polls which are also great for getting more interaction from followers. If you haven’t used the poll feature, I would definitely recommend giving it a try!

Interact with Other Users by Liking Their Photos and Leaving Genuine Comments

This tactic is more time-consuming but will pay HUGE dividends by helping you find interactive and engaged Instagram followers. A HUGE portion of my followers came from me liking their photos and offering genuine comments on them. Gary V. has some great thoughts on this tactic and you can read more about them in the $1.80 Instagram Strategy.

Use the MiloTree widget to Get More Eyes on Your Instagram Account

The MiloTree widget is a great way to get more people from your blog to check out your Instagram account. It’s not obtrusive and Google compliant for mobile devices. It shows a collection of your most recent pics and allows people to follow directly from the widget. You can choose where you want it to appear (I prefer sliding in from the right). You can also customize it to reflect your brand’s colors and use it to get follows on other social platforms or sign-ups for your mailing list!

Using Filters to Make Your Photos Pop

There are a TON of different apps out there that can help you create BEAUTIFUL Instagram photos and here are some of the most popular ones:

  • VSCO
  • Snapseed
  • FaceTune
  • Perfect 365
  • Boomerang
  • PicStitch

Some Instagram users like to use the same filter throughout all of the photos to give their feed a cohesive feel. There are so many different VSCO recipes out there, so if you decide to go with that app you will have many different options to get the feel you want for your IG feed.

Whatever You Do, DON’T Buy Followers or Use Bots!

One thing you NEVER want to do is buy followers or use bots to auto-comment on other Instagram users photos. When it comes to brands, they can spot accounts that have purchased followers pretty easily– they have a ton of followers and engagement that doesn’t match the number of followers. Bots are also a no-no because it is SO obvious when you get a simple emoji comment or “Nice pic!” I can’t tell you how many of these comments I get on photos and they drive me nuts! If you are going to put in the time to make a sincere and thought out comment, don’t bother!

I hope you have found this info helpful and that it helps you boost your Instagram followers. Let’s connect on Instagram– you can find me HERE.

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January 22, 2018 · 22 Comments

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Comments

  1. Vanessa says

    January 22, 2018 at 8:04 am

    Interesting- thanks for the tip about Milotree.

    Reply
  2. Marilyn says

    January 22, 2018 at 8:11 am

    Awesome tips! I totally agree with not buying followers, in the long run, it won´t work for blog purposes. I´m just starting, definitely will follow these! Thanks!

    Reply
  3. Amy says

    January 22, 2018 at 8:25 am

    Awesome tips! Thanks for sharing!

    Reply
  4. Michelle says

    January 22, 2018 at 8:44 am

    These are awesome tips! Definitely going to try out Milotree!

    Reply
    • Jessica Morrison says

      January 22, 2018 at 11:36 am

      I love it! It’s great for Pinterest too 🙂

      Reply
  5. Sunrita says

    January 22, 2018 at 9:01 am

    Have pinned this post to refer to as I try and grow my instagram following!

    Reply
    • Jessica Morrison says

      January 22, 2018 at 11:36 am

      Yay! I hope it helps 🙂

      Reply
  6. Jen Gardiner says

    January 22, 2018 at 10:38 am

    Great post with lots of good tips!

    Reply
  7. Sam says

    January 22, 2018 at 11:31 am

    This is a great read! I’m still struggling to get past 2k, so I need all the advice I can get.

    -Sam

    Reply
  8. Davilyn says

    January 22, 2018 at 1:41 pm

    Thank you. Good info.

    Reply
  9. Renee says

    January 22, 2018 at 9:58 pm

    Thanks for these tips! I see a few things I should try changing up a bit! I definitely need to do better with the “ask a question” part!

    Reply
    • Jessica Morrison says

      January 23, 2018 at 8:04 am

      It’s helped me boost my engagement a lot. Try putting at the very beginning of your IG comment. 🙂

      Reply
  10. Mala | Momchakra.com says

    January 22, 2018 at 11:19 pm

    So far, I have been using IG to post personal photos. My account is private too. But your tips will come in handy if I ever decide to open up my IG account to the public. Pinning the post nonetheless.

    Reply
    • Jessica Morrison says

      January 23, 2018 at 8:03 am

      Thank you! You can always set up a separate business account for your blog 🙂

      Reply
  11. Rita says

    February 1, 2018 at 1:32 pm

    These are great tips… Thanks for the info..

    Reply
  12. Mommy Jhy says

    February 1, 2018 at 6:06 pm

    I don’t use IG for my blog but these are really helpful and informative ideas!

    Reply
  13. Noelle Hartt | Freelance Copywriter and Blogger says

    February 1, 2018 at 8:18 pm

    Great post! I’ve definitely seen my engagement rates start to drop on Instagram but I didn’t know it could be the result of using the same hashtags repeatedly.

    Pinned this so I can keep coming back to it! 🙂

    Reply
    • Jessica Morrison says

      February 1, 2018 at 8:21 pm

      Yes, crazy huh?! It can be hard to keep up with all the changes! 🙂 Thanks for pinning!

      Reply
  14. Liz says

    February 1, 2018 at 11:47 pm

    Great recommendations! I’ve been trying hard to prompt people with questions on my posts, but I usually feel silly or like I’m forcing it. Hopefully with practice I’ll get a little more finesse with my prompts.

    Reply
    • Jessica Morrison says

      February 2, 2018 at 7:45 am

      I hear you, I felt like that in the beginning too! I was surprised at how many people answered the questions! 🙂

      Reply
  15. Amanda says

    February 2, 2018 at 11:56 am

    Some really great tips. Thank you!

    Reply
  16. Su Chanprasong says

    February 2, 2018 at 12:20 pm

    Thanks for the great tips. I am half way there…

    Reply

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