One of the questions I get asked a lot and comes up often in blogger forums and groups is how to find sponsored post work. Sponsored posts are a popular way for bloggers to earn an income, but it’s not always easy to find out where or how to get them! To help both new and seasoned bloggers locate more sponsored post work I put together a list of blogging collectives and agencies that work with bloggers to produce sponsored posts and social media messaging.
Sponsored Post Opportunities
Here is list of groups that I have worked with or for and some that have been recommended by others:
- Collective Bias/Social Fabric
- Clever Girls Collective
- SITS Girls
- Blog Meets Brand
- Influence Central
- Find Your Influence
- BlogHer (Social Media Influencer)
- The Motherhood
- Everywhere Society (tell them Jessica from 30 Something Mother Runner sent you!)
- Acorn Influence ((tell them Jessica from 30 Something Mother Runner sent you!)
How to Market Yourself When You Apply for a Sponsored Campaign
It’s important to take your time and really sell yourself when applying to join one of the above-mentioned groups or when applying for a specific campaign. As the blogosphere has exploded, there are more and more bloggers competing for campaigns and opportunities.
It’s not uncommon for new bloggers to be discouraged when they don’t have as many years of blogging under their belt or their monthly pageviews aren’t that high. That being said, pageviews and numbers are not the only way to get chosen to work on a certain campaign. Of course having a large number of views and followers will certainly help, but there are other things that can help set you apart from the competition.
Brainstorm about what makes you and your blog unique. Do your readers comment a lot, do you get a lot of shares on your content, do you have a high click-through rate on links you share in your blog or a large number of email subscribers? Showing companies and brands that you can connect with your readers and encourage them to take certain actions is HUGELY important.
You can have a ton of pageviews, but if that’s all they are, who cares? I would rather have a blog with a smaller number of views that has readers who respond to a call to action than someone who has big numbers but nothing to show for it. 😉 If you get a lot of engagement, sell that aspect of your blog!
Final Words of Advice When It Comes to Sponsored Posts
One of the best pieces of advice I can share is to stay true to you, your blog and your brand when it comes to taking on sponsored work. Just because someone offers you a tidy sum of money to write about a certain item or subject doesn’t mean it’s the right thing to do if it’s not a good fit for your blog or its readers.
Don’t get me wrong– I know how exciting it is to get an offer with a great price tag! Believe me, I’ve had to turn down some offers that had a great payout but weren’t the right fit for my blog. If you’re patient and produce great content with great photography, the offers will come for products that align with your brand.